Buyer Decision Process for New Products MCQ (Multiple Choice Questions) PDF - 102

MCQ 506: The stage in buying behavior which follows the reviews of supplier proposals by business buyer is

1. supplier selection
2. proposal solicitation
3. supplier search
4. order-routine specification

MCQ 507: The forces and factors that shape customers preferences and behaviors are known as

1. the cultural environment
2. the demographic environment
3. the economic environment
4. the political environment

MCQ 508: Market offerings are offered to

1. Create a need or want
2. Satisfy a need or want
3. Both a and b
4. None of above

MCQ 509: The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as

1. product invention
2. communication invention
3. joint invention
4. ownership adaptation

MCQ 510: The first step in process of developing new-product must be

1. idea generation
2. idea screening
3. concept development and testing
4. business analysis