Competitor Analysis Quiz Questions and Answers PDF - 101

MCQ 501: In 'adoption process for new products', the customer seek information in the

1. awareness stage
2. interest stage
3. evaluation and trial stage
4. all of above

MCQ 502: The customer adopter groups include

1. innovator
2. early majority
3. laggard
4. early adopter

MCQ 503: The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called

1. kiosk marketing
2. offline marketing
3. telephone marketing
4. direct response TV marketing

MCQ 504: The kind of online marketing domain which is initiated by business to target consumers is classified as

1. business to consumer domain
2. business to business domain
3. consumer to business domain
4. consumer to consumer domain

MCQ 505: The lifestyle measuring consumers major dimensions such as

1. activates
2. interests
3. opinions
4. all of above