Understanding Marketplace & Customer Needs Quiz Questions and Answers 1 PDF Book Download

Understanding marketplace and customer needs quiz questions and answers, understanding marketplace and customer needs MCQs with answers, marketing test prep 1 to learn marketing courses for online classes. Introduction to marketing quiz, understanding marketplace and customer needs multiple choice questions (MCQs) to practice marketing test with answers for online marketing degree. Learn MCQs, test prep for digital marketing certification.

Learn understanding marketplace and customer needs MCQ with multiple choice questions: market offering that is essentially intangible is called, with choices services, products, commodity, and competitive edge for online business degree programs. Learn introduction to marketing questions and answers for problem-solving, merit scholarships assessment test for business analyst certification.

Quiz on Understanding Marketplace & Customer Needs Worksheet 1 PDF Book Download

Understanding Marketplace and Customer Needs MCQ

MCQ: Market offering that is essentially intangible is called

  1. services
  2. products
  3. commodity
  4. competitive edge

A

Product Mix Pricing Strategies MCQ

MCQ: In personal selling process, step which consists of identifying potential customers is classified as

  1. presenting quota
  2. demonstrating quota
  3. prospecting
  4. qualifying

C

Sales Promotion MCQ

MCQ: Geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called

  1. freight on board origin pricing
  2. zone pricing
  3. basing point pricing
  4. uniform delivered pricing

D

Total Promotion Mix and Budget MCQ

MCQ: Cost of products or services are considered to set

  1. floor for cost
  2. ceiling for prices
  3. floor for prices
  4. ceiling for cost

C

Customer Databases and Direct Marketing MCQ

MCQ: Highly involved consumer buying behavior while perceiving significant differences between brands is called

  1. complex buoying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior

A