Understanding Marketplace & Customer Needs Quiz Questions and Answers 1 PDF Online Download

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Learn understanding marketplace and customer needs MCQ with multiple choice questions: market offering that is essentially intangible is called, with choices services, products, commodity, and competitive edge for online business degree. Learn introduction to marketing questions and answers to improve problem solving skills for online BBA courses.

Quiz: Understanding Marketplace & Customer Needs MCQs with Answers 1 PDF Online Download

Understanding Marketplace and Customer Needs MCQ

1. Market offering that is essentially intangible is called

  1. services
  2. products
  3. commodity
  4. competitive edge

A

Product Mix Pricing Strategies MCQ

2. In personal selling process, step which consists of identifying potential customers is classified as

  1. presenting quota
  2. demonstrating quota
  3. prospecting
  4. qualifying

C

Sales Promotion MCQ

3. Geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called

  1. freight on board origin pricing
  2. zone pricing
  3. basing point pricing
  4. uniform delivered pricing

D

Total Promotion Mix and Budget MCQ

4. Cost of products or services are considered to set

  1. floor for cost
  2. ceiling for prices
  3. floor for prices
  4. ceiling for cost

C

Customer Databases and Direct Marketing MCQ

5. Highly involved consumer buying behavior while perceiving significant differences between brands is called

  1. complex buoying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior

A