Promotional Mix Quiz Questions and Answers 98 PDF Book Download

Promotional mix quiz questions, promotional mix MCQs with answers, marketing test prep 98 to learn BBA marketing courses for online business degree. Marketing communications customer value quiz questions and answers, promotional mix multiple choice questions (MCQs) to practice marketing test with answers for online colleges and universities courses. Learn promotional mix MCQs, retail sales, new product development process, product life cycle strategies, promotional mix test prep for business analyst certification.

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Quiz on Promotional Mix Worksheet 98Quiz Book Download

Promotional Mix Quiz

MCQ: According to consumer promotion techniques, cash refunds are also classified as

  1. price packs
  2. sweepstakes
  3. point of purchase promotions
  4. cash rebates


Product Life Cycle Strategies Quiz

MCQ: If product ideas source is company's own research and development department, it is said to be

  1. internal idea sources
  2. external idea sources
  3. systematic idea sources
  4. resourcing


New Product Development Process Quiz

MCQ: Methods used to determine total budget for advertising its market offerings are

  1. affordable method
  2. competitive parity method
  3. percentage of sales method
  4. all of above


Retail Sales Quiz

MCQ: Reduction in prices made on larger purchases is classified as

  1. bargained reduction
  2. discount
  3. allowance
  4. price segment


Managing New-Product Development Quiz

MCQ: 'differentiated marketing' is also called

  1. mass marketing
  2. segmented marketing
  3. concentrated marketing
  4. micromarketing