Promotional Mix Quiz Questions and Answers 98 PDF Download

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Quiz on Promotional Mix Worksheet 98Quiz PDF Download

Promotional Mix Quiz

MCQ: Considering promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as

  1. public relations
  2. advertising
  3. sales promotion
  4. personal selling

C

Product Life Cycle Strategies Quiz

MCQ: Course of sales and profits of a product over its whole life is called

  1. product life cycle
  2. customer lifetime value
  3. product management
  4. marketing management

A

New Product Development Process Quiz

MCQ: New product development stage in which concept is tested whether idea has strong appeal is called

  1. concept development
  2. concept testing
  3. material testing
  4. market screening

B

Retail Sales Quiz

MCQ: Collection of activities used to sell products too directly to end user for non-business use is classified as

  1. inter-modeling
  2. distribution operation
  3. wholesaling
  4. retailing

D

Managing New-Product Development Quiz

MCQ: Management of new product development strategy includes

  1. customer centered development
  2. team based development
  3. systematic product development
  4. all of above

D