Principles Of Marketing Practice Test 93

Market Targeting Quiz Questions and Answers PDF - 93

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Market Targeting Questions and Answers PDF Download: Quiz 93

MCQ 461: The countries having raw material exporting economic structure are

A) Saudi Arabia and Chile

B) Brazil and China

C) United States and Japan

D) India

MCQ 462: The research approaches in marketing research does not include

A) experimental research

B) observational research

C) ethnographic research

D) survey research

MCQ 463: The tendency to which results of innovation are communicated to others is classified as

A) relative advantage

B) divisibility

C) communicability

D) compatibility

MCQ 464: The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as

A) integrated marketing communications

B) integrated strategic channels

C) integrated outbound channels

D) none of the above

MCQ 465: The marketing strategy starts with

A) Targeting

B) Market segmentation

C) Positioning

D) Differentiation

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