Market Targeting Quiz Questions and Answers 3 PDF Book Download

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Quiz on Market Targeting Worksheet 3Quiz Book Download

Market Targeting Quiz

MCQ: Variables such as market and product variability plays a role in designing of

  1. positioning strategy
  2. targeting strategy
  3. differentiation
  4. market segmentation


New Product Development Process Quiz

MCQ: Major sources of ideas for product development comes from

  1. internal sources
  2. external sources
  3. product lines extension
  4. both a and b


Buyer Decision Process for New Products Quiz

MCQ: Adopter group 'laggards' are

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound


Personal Selling Process Quiz

MCQ: Personal selling step in which sales person asks for an order to customer is classified as

  1. shipper approach
  2. handling shipment
  3. closing
  4. follow up


Company Wide Strategic Planning Quiz

MCQ: Growth share matrix divides SBU's in

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types