Market Targeting Quiz Questions and Answers 3 PDF Book Download

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Quiz on Market Targeting Worksheet 3Quiz Book Download

Market Targeting Quiz

MCQ: Variables such as market and product variability plays a role in designing of

  1. positioning strategy
  2. targeting strategy
  3. differentiation
  4. market segmentation

B

New Product Development Process Quiz

MCQ: Major sources of ideas for product development comes from

  1. internal sources
  2. external sources
  3. product lines extension
  4. both a and b

D

Buyer Decision Process for New Products Quiz

MCQ: Adopter group 'laggards' are

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

D

Personal Selling Process Quiz

MCQ: Personal selling step in which sales person asks for an order to customer is classified as

  1. shipper approach
  2. handling shipment
  3. closing
  4. follow up

C

Company Wide Strategic Planning Quiz

MCQ: Growth share matrix divides SBU's in

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types

C