Personal Selling Process MCQ (Multiple Choice Questions) PDF - 170

MCQ 846: The 'marketing strategy statement' the second part consists of

1. target market
2. planned value proposition
3. sales, profit goals, market share
4. developing mission statement

MCQ 847: The markets in which the goods are bought for production processes by the business owners are called

1. business markets
2. international markets
3. consumer markets
4. government markets

MCQ 848: The products such as "VHS tapes" are examples of

1. product classes
2. product forms
3. branding
4. product perception

MCQ 849: Considering industrial structures, the economies whose majority of people belongs to agricultural business are classified as

1. emerging economies
2. industrial economies
3. raw material exporting economies
4. subsistence economies

MCQ 850: According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as

1. selective attention
2. selective distortion
3. selective retention
4. all of above