Promotional Mix MCQs Quiz Online PDF Download

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MCQs on Promotional MixQuiz PDF Download

MCQ: Considering promotional mix, method of giving short term incentives to encourage sale of particular market offering is classified as

  1. sales promotion
  2. personal selling
  3. public relations
  4. advertising

A

MCQ: According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

  1. sales promotion
  2. personal selling
  3. public relations
  4. advertising

C

MCQ: Considering promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as

  1. public relations
  2. advertising
  3. sales promotion
  4. personal selling

C

MCQ: Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called

  1. promotion mix
  2. marketing communication mix
  3. strategic buyer behavior mix
  4. both a and b

D

MCQ: According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called

  1. sales promotion
  2. offline promotion
  3. direct channeling
  4. direct marketing

D