Personal factors MCQs Quiz Online PDF eBook Download

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MCQs on Personal factors PDF eBook Download

MCQ: Third step in new product development is

  1. product screening
  2. business screening
  3. systematic screening
  4. concept development and testing


MCQ: As soon as the ideas are shortlisted, the best idea leads to development of

  1. product concept
  2. production phase
  3. production screening
  4. none of above


MCQ: Customers of products or services in product life cycles introductory stage are classified as

  1. innovators
  2. early adopters
  3. middle majority
  4. laggards


MCQ: Process of introducing a new product into market is called

  1. commercialization
  2. market testing
  3. free test markets
  4. uncontrolled test markets


MCQ: Roughly and detailed estimation of market size, product price and development costs is classified as

  1. write-down
  2. write-up
  3. follow-up screening
  4. follow-up testing