Online Marketing Companies Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called

1. channeling stages
2. buyer readiness stage
3. channel designing stages
4. strategic stages

MCQ 2: In the communication process, the receiver and sender are classified as

1. communication functions
2. communication parties
3. communication tools
4. communication channels

MCQ 3: The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as

1. emotional appeal
2. rational appeal
3. moral appeal
4. irrational appeal

MCQ 4: Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as

1. online media
2. print media
3. broadcast media
4. display media

MCQ 5: In the communication process, the decoding, encoding, feedback and response are together classified as

1. communication tools
2. communication channels
3. communication functions
4. communication parties