New Product Development Process Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as

1. conventional distribution channel
2. horizontal marketing system
3. vertical marketing system
4. static distribution channel

MCQ 2: The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as

1. horizontal marketing system
2. vertical marketing system
3. static marketing system
4. flexible marketing system

MCQ 3: The marketing channels are considered as part of

1. wholesaler-customer delivery network
2. customer-value delivery network
3. retailer-wholesaler delivery network
4. customer-retailer delivery network

MCQ 4: The set of organizations interdependent on each other that help in making market offerings available to customer are called

1. interactive channels
2. marketing channels
3. pricing channels
4. basing point channels

MCQ 5: The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as

1. exclusive center
2. distribution center
3. inbound center
4. outbound center