Microenvironment MCQs Quiz Online PDF Book Download

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MCQs on Microenvironment PDF Book Download

MCQ: Type of question in questionnaire in which all possible choices are given is

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above

B

MCQ: First step in marketing process is to

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above

A

MCQ: 'non-probability sample' includes

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

D

MCQ: Research which is used to describe market potential of any market offering is best classified as

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c

C

MCQ: 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

C