Microenvironment MCQs & Quiz Online PDF Book Download

Microenvironment MCQs, microenvironment quiz answers to learn online marketing courses. Analyzing marketing environment multiple choice questions (MCQs), microenvironment quiz questions and answers for masters degree in marketing. Microenvironment test prep for business analytics certifications.

Learn analyzing marketing environment test MCQs: type of question in questionnaire in which all possible choices are given is, with choices open ended question, close ended question , and none of above for masters degree in marketing. Practice assessment test for scholarships, online learning microenvironment quiz questions for competitive assessment in business majors for business analyst certification.

MCQ on MicroenvironmentQuiz Book Download

MCQ: Type of question in questionnaire in which all possible choices are given is

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above

B

MCQ: First step in marketing process is to

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above

A

MCQ: 'non-probability sample' includes

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

D

MCQ: Research which is used to describe market potential of any market offering is best classified as

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c

C

MCQ: 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

C