Media Marketing MCQs Quiz Online PDF Download

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MCQs on Media Marketing Quiz PDF Download

MCQ. Considering non-personal communication channels, radio and television are considered as

  1. broadcast media
  2. display media
  3. online media
  4. print media

A

MCQ. Considering non-personal communication channels, social networking sites, e-mail and company Websites are considered as

  1. broadcast media
  2. display media
  3. online media
  4. print media

C

MCQ. Way of personal communication between friends, family, neighbors and target buyers about particular market offering is called

  1. print and broadcast media
  2. word-of-mouth influence
  3. buzz marketing
  4. display and online media

B

MCQ. Communication channels such as buzz marketing and word-of-mouth influence are classified as

  1. non-personal communication channels
  2. non-emotional communication channels
  3. personal communication channels
  4. irrational communication channels

C

MCQ. Major media channels such as print, display, online and broadcast are classified as

  1. non-personal communication channels
  2. non-emotional communication channels
  3. personal communication channels
  4. irrational communication channels

A