Media Marketing MCQs Quiz Online PDF Download

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Principles of marketing practice test MCQ: considering non-personal communication channels, radio and television are considered as with choices broadcast media, display media, online media and print media problem solving skills for summative and formative assessment, competitive exam prep, interview questions with answer key. Free study guide is for online learning media marketing quiz with MCQs to practice test questions with answers.

MCQs on Media Marketing Quiz PDF Download

MCQ. Considering non-personal communication channels, radio and television are considered as

  1. broadcast media
  2. display media
  3. online media
  4. print media

A

MCQ. Considering non-personal communication channels, social networking sites, e-mail and company Websites are considered as

  1. broadcast media
  2. display media
  3. online media
  4. print media

C

MCQ. Way of personal communication between friends, family, neighbors and target buyers about particular market offering is called

  1. print and broadcast media
  2. word-of-mouth influence
  3. buzz marketing
  4. display and online media

B

MCQ. Communication channels such as buzz marketing and word-of-mouth influence are classified as

  1. non-personal communication channels
  2. non-emotional communication channels
  3. personal communication channels
  4. irrational communication channels

C

MCQ. Major media channels such as print, display, online and broadcast are classified as

  1. non-personal communication channels
  2. non-emotional communication channels
  3. personal communication channels
  4. irrational communication channels

A