Measuring and Managing Return on Marketing Investment MCQs Quiz Online PDF Download

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Marketing practices test MCQ on return on investment (roi) can be calculated as net return from investment on marketing divided by with options cost of investment on marketing, relative market share, market growth rate and relative market share plus market growth rate problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning measuring and managing return on marketing investment quiz with MCQs to practice test questions with answers.

MCQs on Measuring and Managing Return on Marketing Investment Quiz PDF Download

MCQ. Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate

A

MCQ. Return on Investment on marketing (ROI) can be assessed as

  1. Brand awareness
  2. Market share
  3. Increase in sales
  4. All of above

D

MCQ. Arrangement of different market performance measures as a single display to monitor results is classified as

  1. Return on investment
  2. Marketing dashboard
  3. Marketing scorecard
  4. Both a and b

B