Measuring and Managing Return on Marketing Investment MCQs Test Online PDF Book Download

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MCQ on Measuring and Managing Return on Marketing InvestmentQuiz Book Download

MCQ: Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate

A

MCQ: Return on Investment on marketing (ROI) can be assessed as

  1. Brand awareness
  2. Market share
  3. Increase in sales
  4. All of above

D

MCQ: Arrangement of different market performance measures as a single display to monitor results is classified as

  1. Return on investment
  2. Marketing dashboard
  3. Marketing scorecard
  4. Both a and b

B