Principles of Marketing MCQs - Chapter 19

Sustainable Marketing: Social Responsibility and Ethics Multiple Choice Questions (MCQ) PDF - 4

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Sustainable Marketing Social Responsibility & Ethics Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The marketing intermediaries includes

A) Financial intermediaries

B) Marketing services agencies

C) Both a and b

D) None of the above

MCQ 17: A company's marketing environment consists of

A) Microenvironment

B) Macro environment

C) Both a and b

D) None of the above

MCQ 18: According to brand personality traits, the 'excitement' is concluded as brand being

A) outdoorsy and tough

B) daring and imaginative

C) cheerful and wholesome

D) charming and upper class

MCQ 19: The 'natural forces or factors' are considered in company's environment called

A) Macro environment

B) Microenvironment

C) Both a and b

D) None of above

MCQ 20: The markets in which the goods are bought for production processes by the business owners are called

A) business markets

B) international markets

C) consumer markets

D) government markets

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