Principles of Marketing MCQs - Chapter 19

Sustainable Marketing: Social Responsibility and Ethics Multiple Choice Questions PDF Download - 1

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Sustainable Marketing Social Responsibility & Ethics Questions & Answers PDF Download: MCQ Quiz 1

MCQ 1: The buyer decision process starts with

A) need recognition

B) information search

C) evaluation of alternatives

D) both b and c

MCQ 2: The resources such as oil, coal, gas and other minerals are known as

A) renewable resources

B) non-renewable resource

C) Both a and b

D) none of above

MCQ 3: The markets including buyers in other countries are called

A) business markets

B) reseller markets

C) government markets

D) international markets

MCQ 4: The Company?s microenvironment includes

A) The company

B) The suppliers

C) The marketing intermediaries

D) All of above

MCQ 5: In 'stages of adoption process', the stage in which customer considers whether to try product or not to is classified as

A) awareness stage

B) interest stage

C) evaluation and trial stage

D) adoption

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