Principles of Marketing MCQs - Chapter 18

Retailing and Wholesaling Strategy Multiple Choice Questions (MCQ) PDF - 8

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Retailing & Wholesaling Strategy Questions & Answers PDF Download: MCQ Quiz 8

MCQ 36: The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as

A) price maintenance

B) discriminatory pricing

C) price fixing

D) predatory pricing

MCQ 37: The type of reduction made from list price is classified as

A) bargained reduction

B) discount

C) allowance

D) price segment

MCQ 38: The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as

A) basing point pricing

B) uniform delivered pricing

C) freight on board origin pricing

D) zone pricing

MCQ 39: In the 'maturity stage of product life cycle' the cost per customer is

A) high

B) low

C) average

D) moderate

MCQ 40: The products whose classes are based on customer's need and behavior are called

A) de-augmented product

B) actual services

C) augmented products

D) consumer products

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