Principles of Marketing MCQs - Chapter 18
Retailing and Wholesaling Strategy Quiz Questions and Answers PDF - 7
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The Quiz: Less frequently purchased consumer products are called; "Retailing and Wholesaling Strategy" App Download iOS & Android (Free) with answers specialty products, shopping products, unsought products and sought products to study marketing certificate courses. Study types of retailers quiz questions, download Amazon eBook (Free Sample) for online classes for bachelor's degree in business administration.
Retailing & Wholesaling Strategy Questions & Answers PDF Download: MCQ Quiz 7
MCQ 31: The less frequently purchased consumer products are called
- shopping products
- specialty products
- unsought products
- sought products
MCQ 32: In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called
- growth stage
- repetition stage
- turbulent stage
- non-turbulent
MCQ 33: To form significant picture of the world, the process of information selection, organizing and interpreting is referred as
- perception
- brand image
- self-concept
- self-image
MCQ 34: If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called
- bi-product pricing
- optional product pricing
- Two way pricing
- Two part pricing
MCQ 35: Considering products and service classification, the marketing offering such as furniture is an example of
- specialty products
- non-shopping products
- augmented products
- shopping products
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marketing management MCQ with Answers
- Second step in 'customer value analysis' is
- People who seek products with functional or practical purposes are considered as
- Technique which is not included in co-branding is
- Consumers who buy branded products are classified as
- System in which company creates partnerships with different channels to deliver their
- Narrowly defined consumer group seeking the mix of benefits in a segment is classified as
Retailing & Wholesaling Strategy MCQ Book Questions
- Maintenance and business advisory services are included in
- Products purchased for further processing by business owners are best classified as
- Products that consumer doses not really consider buying is classified as
- Basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of
- Product packaging is futile part of
- Considering products and service classification, the marketing offering such as furniture is an example of