Products, Services and Brands Multiple Choice Questions and Answers 1 PDF Book Download

Products, services and brands MCQs, products, services and brands quiz answers, marketing test 1 to learn marketing online courses. Learn what is a product multiple choice questions (MCQs), products, services and brands quiz questions and answers for study abroad scholarships exams. Practice assessment test on what is a product test prep for certified market research professional.

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MCQ on Products, Services & Brands Test 1Quiz Book Download

MCQ: Products that are bought without detailed comparisons are best classified as

  1. sought products
  2. unsought products
  3. less convenient products
  4. convenient products


MCQ: Products that consists of activities and benefits offered for sale are called

  1. product membership in category
  2. services
  3. market segmentation
  4. pricing of product


MCQ: Paints, nails and brooms are classic examples of

  1. unsought specialty products
  2. business services
  3. accessory equipment
  4. business advisory services


MCQ: Supplies such as lubricants, coal, paper and pencils are best classified as

  1. operating supplies
  2. repair and maintenance supplies
  3. business advisory services
  4. consumer specialty products


MCQ: Product quality level is considered as part of

  1. actual product
  2. augmented product
  3. de-augmented product
  4. customer value