Principles of Marketing MCQs - Chapter 17

Products, Services and Brands MCQ (Multiple Choice Questions) PDF - 6

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Products, Services & Brands Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The services does not result in

buying of anything
ownership of anything
selling of anything
marketing of anything

MCQ 27: The products that requires aggressive personal selling efforts are considered as

sought specialty products
augmented industrial product
unsought shopping products
unsought consumer products

MCQ 28: The products such as major household appliances like TVs and refrigerators are classified as

convenience sought products
unsought industrial products
sought non-specialty products
shopping products

MCQ 29: The fixed equipment such as office generators, drill presses and elevators are classified as

industry capital items
industry material and parts
office equipment
specialty industrial products

MCQ 30: The retail stores such as Best Buy, Staples and Pet Smart are examples of

superstore
outbound stores
inbound stores
intensive stores

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