BBA: Marketing Courses

Chapter 15: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 15

Pricing Strategy Quiz Questions and Answers PDF - 7

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Pricing Strategy Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: According to 'Maslow's hierarchy of needs', the need for security and protection is classified as

A) physiological needs
B) social needs
C) safety needs
D) esteem needs

MCQ 32: Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called

A) sales promotion
B) personal selling
C) public relations
D) advertising

MCQ 33: The type of information consumer obtains by using and examining the product is classified as

A) experiential sources
B) commercial sources
C) public sources
D) all of above

MCQ 34: After the idea generation through internal and external sources, the next step is

A) idea screening
B) product screening
C) customer screening
D) raw material screening

MCQ 35: When any potential customer become a regular user of the product, this change is called

A) adoption
B) cognitive dissonance
C) pre purchase behavior
D) post-purchase behavior

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Pricing Strategy App (Android & iOS)

Pricing Strategy App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)