Chapter 15: Principles of Marketing Exam Tests
Principles of Marketing MCQs - Chapter 15
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MCQ 6: According to SWOT analysis, the analysis of Opportunities & Threats is part of
MCQ 7: The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of
MCQ 8: According to 'Maslow's hierarchy of needs', the need for self-development and realization is included in
MCQ 9: The type of discount made to those buyers who use to buy the products or services that are out of season is classified as
MCQ 10: The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as
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