Pricing Capturing Customer Value Multiple Choice Questions 1 PDF Download

Learn pricing capturing customer value multiple choice questions (MCQs), marketing principles test 1 for online course prep exams. Practice logistics functions MCQs questions and answers on logistics functions, customer value based pricing, what is price for online BBA degree exam prep.

Free pricing capturing customer value quiz online, study guide has multiple choice question on if customers perceive that price of product is greater than value it provides to customer then customer with options would get discount, would get free products, would buy product and would not buy product to test online e-learning skills for viva exam prep and job's interview questions with answers key. Study to learn logistics functions quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Pricing Capturing Customer Value Quiz PDF Download Test 1

MCQ. If customers perceive that price of product is greater than value it provides to customer then customer

  1. would get free products
  2. would get discount
  3. would buy product
  4. would not buy product

D

MCQ. First step of value based pricing is to

  1. assess needs of customer
  2. set target price
  3. determine incurred costs
  4. design product

A

MCQ. First step of cost based pricing strategy is to

  1. design a product
  2. determine cost of product
  3. set price based on cost
  4. convince buyer about products value

A

MCQ. Second step in cost based pricing is to

  1. set price based on cost
  2. convince buyer about products value
  3. design a product
  4. determine cost of product

D

MCQ. Value that customers give up to get benefits of products or services is classified as

  1. discount
  2. value added tax
  3. price
  4. tax

C