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Pricing: Capturing Customer Value Multiple Choice Questions and Answers 1 PDF Download

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MCQ on Pricing Capturing Customer Value Test 1Quiz PDF Download

MCQ: If customers perceive that price of product is greater than value it provides to customer then customer

  1. would get free products
  2. would get discount
  3. would buy product
  4. would not buy product

D

MCQ: First step of value based pricing is to

  1. assess needs of customer
  2. set target price
  3. determine incurred costs
  4. design product

A

MCQ: First step of cost based pricing strategy is to

  1. design a product
  2. determine cost of product
  3. set price based on cost
  4. convince buyer about products value

A

MCQ: Second step in cost based pricing is to

  1. set price based on cost
  2. convince buyer about products value
  3. design a product
  4. determine cost of product

D

MCQ: Value that customers give up to get benefits of products or services is classified as

  1. discount
  2. value added tax
  3. price
  4. tax

C