Pricing Capturing Customer Value Multiple Choice Questions 1 PDF Download

Learn pricing capturing customer value multiple choice questions (MCQs), principles of marketing test 1 for online learning, course exam prep. Practice logistics functions MCQs, pricing capturing customer value questions and answers on logistics functions, customer value based pricing, what is price test for online bachelor of business administration courses distance learning.

Free pricing capturing customer value quiz online, self-study student guide has multiple choice question: if customers perceive that price of product is greater than value it provides to customer then customer with choices would get discount, would get free products, would buy product and would not buy product for online business administrator interview questions and answers with BBA, MBA competitive exam tests. Study to learn online logistics functions quiz questions with principles of marketing MCQs for marketing certifications competitive exam prep.

MCQ on Pricing Capturing Customer Value Test 1 Quiz PDF Download

MCQ: If customers perceive that price of product is greater than value it provides to customer then customer

  1. would get free products
  2. would get discount
  3. would buy product
  4. would not buy product

D

MCQ: First step of value based pricing is to

  1. assess needs of customer
  2. set target price
  3. determine incurred costs
  4. design product

A

MCQ: First step of cost based pricing strategy is to

  1. design a product
  2. determine cost of product
  3. set price based on cost
  4. convince buyer about products value

A

MCQ: Second step in cost based pricing is to

  1. set price based on cost
  2. convince buyer about products value
  3. design a product
  4. determine cost of product

D

MCQ: Value that customers give up to get benefits of products or services is classified as

  1. discount
  2. value added tax
  3. price
  4. tax

C