BBA: Marketing Courses

Chapter 16: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 16

Pricing: Capturing Customer Value Multiple Choice Questions (MCQ) PDF - 8

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Pricing Capturing Customer Value Questions & Answers PDF Download: MCQ Quiz 8

MCQ 36: The products that customers buy after careful comparison on price and quality are called

A) specialty products
B) less specialty products
C) shopping products
D) unsought products

MCQ 37: The buying of products such as 'laundry detergents' is an example of

A) shopping services
B) less sought services
C) convenient products
D) specialty products

MCQ 38: Coca-Cola creates marketing programs targeting teen agers world widely is an example of

A) intermarket segmentation
B) intramarket segmentation
C) income segmentation
D) psychographic segmentation

MCQ 39: The industry installations and equipment are classified in group of

A) capital items
B) specialty industrial products
C) supplies and services
D) augmented industrial products

MCQ 40: The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called

A) market segmentation
B) targeting the market
C) undifferentiated marketing
D) differentiated marketing

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Pricing Capturing Customer Value App (Android & iOS)

Pricing Capturing Customer Value App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)