BBA: Marketing Courses

Chapter 16: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 16

Pricing: Capturing Customer Value Quiz Questions and Answers PDF - 7

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Pricing Capturing Customer Value Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: The less involved consumer buying behavior in which customers perceive few differences between brands is called

A) complex buoying behavior
B) variety seeking buying behavior
C) dissonance reducing buying behavior
D) habitual buying behavior

MCQ 32: In marketing, the potential customer's familiarity with advertising creates

A) brand familiarity
B) brand conviction
C) both a and b
D) none of above

MCQ 33: The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called

A) consumer oriented marketing
B) customer value marketing
C) innovative marketing
D) inbound ⁄ outbound marketing

MCQ 34: The 'buyer's black box' consists of

A) characteristics of buyers
B) buyer's decision process
C) the cultural environment
D) both a and b

MCQ 35: The segmentation of market in groups having similar needs and wants is known as

A) intermarket segmentation
B) intramarket segmentation
C) income segmentation
D) psychographic segmentation

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Pricing Capturing Customer Value App (Android & iOS)

Pricing Capturing Customer Value App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)