Principles of Marketing MCQs - Chapter 14

Personal Selling and Sales Promotion Trivia Questions and Answers PDF - 4

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The MCQ Quiz: Pricing issues within channel levels includes; "Personal Selling and Sales Promotion" App APK Download (Free) with answers predatory pricing, price maintenance, price discrimination, and deceptive pricing to study marketing certificate courses. Practice sales promotion quiz questions, download Kindle eBook (Free Sample) for online business administration and management degree.

Personal Selling & Sales Promotion Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The pricing issues within channel levels includes

price maintenance
predatory pricing
price discrimination
deceptive pricing

MCQ 17: The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as

functional discount
quantity discount
cash discount
seasonal discount

MCQ 18: If customers perceive that price of product is greater than the value it provides to customer then the customer

would get free products
would get discount
would buy product
would not buy product

MCQ 19: The first step of value based pricing is to

assess needs of customer
set target price
determine incurred costs
design product

MCQ 20: The first step of cost based pricing strategy is to

design a product
determine cost of product
set price based on cost
convince buyer about products value

Principles Of Marketing Mock Tests

Business Markets and Buyer Behavior MCQs

Pricing Strategy MCQs

Products, Services and Brands MCQs

New Product Development MCQs

Marketing Communications: Customer Value MCQs

Analyzing Marketing Environment MCQs

Retailing and Wholesaling Strategy MCQs

Global Marketplace MCQs

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