BBA: Marketing Courses

Chapter 14: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 14

Personal Selling and Sales Promotion Quiz Questions and Answers PDF - 3

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Personal Selling & Sales Promotion Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The prices that buyers keep in their mind and compare the price of given product to other product's prices are called

A) double way pricing
B) Two way pricing
C) reference prices
D) comparable prices

MCQ 12: Finding new segments and new users which can result in increased consumption of market offering is said to be

A) modifying marketing mix
B) modifying raw material schedule
C) modifying the product
D) modifying the market

MCQ 13: The type of cost reduction made for buyers who pay their accounts payable promptly is classified as

A) cash discount
B) seasonal discount
C) functional discount
D) quantity discount

MCQ 14: The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as

A) fake pricing
B) termed pricing
C) dynamic pricing
D) international pricing

MCQ 15: The pricing strategy which is used in market penetration strategy is

A) basing point pricing
B) freight absorption costing
C) flexible pricing
D) uniform pricing

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Personal Selling & Sales Promotion App (Android & iOS)

Personal Selling & Sales Promotion App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)