BBA: Marketing Courses

Chapter 14: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 14

Personal Selling and Sales Promotion MCQ (Multiple Choice Questions) PDF - 2

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The MCQ: Pricing strategy whose steps are setup between different lines of product offered by same organization is called; "Personal Selling and Sales Promotion" App Download Android & iOS (Free) with answers product line pricing, optional pricing, competitive pricing and captive pricing for online masters in digital marketing. Practice sales force management quiz questions, download Apple Book (Free Sample) for best online colleges for business administration.

Personal Selling & Sales Promotion Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: The pricing strategy whose steps are setup between different lines of product offered by same organization is called

A) optional pricing
B) product line pricing
C) competitive pricing
D) captive pricing

MCQ 7: The type of product development which is systematic, holistic and not compartmentalized is said to be

A) customer centered product development
B) team based product development
C) systematic product development
D) concentration based development

MCQ 8: The issues in pricing strategies includes

A) predatory pricing
B) price fixing
C) deceptive pricing
D) all of above

MCQ 9: The geographical pricing strategy in which seller bears whole or portion of freight is classified as

A) flexible pricing
B) uniform pricing
C) basing point pricing
D) freight absorption costing

MCQ 10: The pricing strategy which combines prices of two or more products in a combo pack is classified as

A) segmented pricing
B) discount pricing
C) allowance pricing
D) product bundle pricing

Personal Selling & Sales Promotion Learning App & Free Study Apps

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Personal Selling & Sales Promotion App (Android & iOS)

Personal Selling & Sales Promotion App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)