Principles of Marketing MCQs - Chapter 13

New Product Development MCQ (Multiple Choice Questions) PDF - 6

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New Product Development Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as

A) multichannel distribution system

B) multichannel system

C) multiple intermediary system

D) multiple manufacturing franchises

MCQ 27: The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as

A) exclusive distribution

B) exclusive dealing

C) inclusive distribution

D) intensive distribution

MCQ 28: If the fast food chain has conflict to some of its franchises then this conflict is considered as

A) steep conflict

B) slope conflict

C) vertical conflict

D) horizontal conflict

MCQ 29: The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

A) vertical management

B) horizontal management

C) marketing channel management

D) distribution management

MCQ 30: The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called

A) promotion mix

B) marketing communication mix

C) strategic buyer behavior mix

D) both a and b

Principles Of Marketing Mock Tests

Pricing Strategy MCQs

Competitive Advantage MCQs

Products, Services and Brands MCQs

New Product Development MCQs

Consumer Markets and Buyer Behavior MCQs

Customer Driven Marketing Strategy MCQs

Analyzing Marketing Environment MCQs

Direct and Online Marketing MCQs

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