Principles of Marketing MCQs - Chapter 13

New Product Development Multiple Choice Questions PDF Download - 5

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The Multiple Choice Question (MCQ Quiz): In marketing channels, the conflict occurs in marketing channels working at same level is classified as; "New Product Development" App Download (Free) with answers slope conflict, steep conflict, vertical conflict and horizontal conflict to study e-learning courses. Solve new product development process quiz questions, download Google eBook (Free Sample) for online courses for business management degree.

New Product Development Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: In marketing channels, the conflict occurs in marketing channels working at same level is classified as

A) steep conflict

B) slope conflict

C) vertical conflict

D) horizontal conflict

MCQ 22: The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as

A) supply chain management

B) marketing channels

C) delivery channels

D) value delivery network

MCQ 23: In marketing intermediaries, the way of distribution in which few dealers distribute company's product in selective territories is classified as

A) selective distribution

B) intensive distribution

C) inclusive distribution

D) exclusive distribution

MCQ 24: If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called

A) flexible channel

B) static channel

C) direct channel

D) indirect channel

MCQ 25: The fifth step in the process of new product development is

A) business analysis

B) analyzing marketing strategy

C) deciding marketing medium

D) attracting new engineers

Principles Of Marketing Mock Tests

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Marketing Channels MCQs

Pricing Strategy MCQs

Pricing: Capturing Customer Value MCQs

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Global Marketplace MCQs

Consumer Markets and Buyer Behavior MCQs

Products, Services and Brands MCQs

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