Marketing Communications Customer Value Multiple Choice Questions 1 PDF Download

Learn marketing communications customer value multiple choice questions (MCQs), marketing principles test 1 for online course prep exams. Practice total promotion mix and budget MCQs questions and answers on total promotion mix and budget, developing effective marketing communication, media marketing for business school entrance exam preparation.

Free marketing communications customer value quiz online, study guide has multiple choice question on method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called with options affordable method, percentage of sales method, competitive parity method and objective and task method to test online e-learning skills for viva exam prep and job's interview questions with answers key. Study to learn total promotion mix and budget quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Marketing Communications Customer Value Quiz PDF Download Test 1

MCQ. Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

  1. percentage of sales method
  2. affordable method
  3. competitive parity method
  4. objective and task method

D

MCQ. Message framework design AIDA stands for

  1. action, intention, design and attention
  2. action, interest, desire and attention
  3. agency, intention, design and attention
  4. attention, interest, desire and action

D

MCQ. Theme of message content which directs to audience sense of what is proper and right is classified as

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

B

MCQ. Considering non-personal communication channels, radio and television are considered as

  1. broadcast media
  2. display media
  3. online media
  4. print media

A

MCQ. Set of stages through which customers pass through while purchasing market offerings are classified as

  1. channel designing stages
  2. strategic stages
  3. channeling stages
  4. buyer readiness stage

D