Marketing Communications: Customer Value Multiple Choice Questions and Answers 1 PDF Book Download

Marketing communications customer value MCQs, marketing communications customer value quiz answers to learn marketing quiz 1 for marketing online courses. Learn total promotion mix and budget multiple choice questions (MCQs), marketing communications customer value quiz questions and answers. Free e-learning tutorial on total promotion mix and budget, developing effective marketing communication, media marketing test prep for marketing certifications.

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MCQ on Marketing Communications Customer Value Test 1Quiz Book Download

MCQ: Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

  1. percentage of sales method
  2. affordable method
  3. competitive parity method
  4. objective and task method

D

MCQ: Message framework design AIDA stands for

  1. action, intention, design and attention
  2. action, interest, desire and attention
  3. agency, intention, design and attention
  4. attention, interest, desire and action

D

MCQ: Theme of message content which directs to audience sense of what is proper and right is classified as

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

B

MCQ: Considering non-personal communication channels, radio and television are considered as

  1. broadcast media
  2. display media
  3. online media
  4. print media

A

MCQ: Set of stages through which customers pass through while purchasing market offerings are classified as

  1. channel designing stages
  2. strategic stages
  3. channeling stages
  4. buyer readiness stage

D