Marketing Communications Customer Value Multiple Choice Questions and Answers 1 PDF Download

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Study bachelor of business administration and masters in marketing degree courses, online marketing communications customer value quiz, study guide has multiple choice question (MCQ): method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called with options affordable method, percentage of sales method, competitive parity method and objective and task method with online job placement tests, pre-employment assessment tests and financial aids tests. Practice skills assessment test to learn online total promotion mix and budget quiz questions with principles of marketing MCQs with MBA GMAT practice tests for GMAT exam preparation.

MCQ on Marketing Communications Customer Value Test 1Quiz PDF Download

MCQ: Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

  1. percentage of sales method
  2. affordable method
  3. competitive parity method
  4. objective and task method

D

MCQ: Message framework design AIDA stands for

  1. action, intention, design and attention
  2. action, interest, desire and attention
  3. agency, intention, design and attention
  4. attention, interest, desire and action

D

MCQ: Theme of message content which directs to audience sense of what is proper and right is classified as

  1. irrational appeal
  2. moral appeal
  3. rational appeal
  4. emotional appeal

B

MCQ: Considering non-personal communication channels, radio and television are considered as

  1. broadcast media
  2. display media
  3. online media
  4. print media

A

MCQ: Set of stages through which customers pass through while purchasing market offerings are classified as

  1. channel designing stages
  2. strategic stages
  3. channeling stages
  4. buyer readiness stage

D