Marketing Communications: Customer Value Multiple Choice Questions 1 PDF Book Download

Marketing communications customer value multiple choice questions (MCQs), marketing communications customer value quiz answers, marketing test prep 1 to learn online marketing courses for online classes. Total promotion mix and budget MCQs, marketing communications customer value quiz questions and answers for admission and merit scholarships test. Practice total promotion mix and budget, developing effective marketing communication, media marketing career test for business analytics certifications.

Learn marketing communications customer value quizzes with multiple choice questions: cost of products or services are considered to set, with choices ceiling for prices, floor for cost, floor for prices, and ceiling for cost for business administration degree online. Practice jobs' assessment test for online learning total promotion mix and budget quiz questions with principles of marketing MCQs for business analyst certification.

MCQs on Marketing Communications Customer Value Test 1 PDF Book Download

MCQ: Cost of products or services are considered to set

  1. floor for cost
  2. ceiling for prices
  3. floor for prices
  4. ceiling for cost

C

MCQ: Good, service or idea that is perceived as new by potential customers is an example of

  1. adoption process
  2. new product
  3. existing product
  4. none of above

B

MCQ: 'buyer's black box' consists of

  1. characteristics of buyers
  2. technological factors
  3. the cultural environment
  4. the economic environment

A

MCQ: Researcher selects sample which is at his most ease is

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

D

MCQ: According to 'Maslow's hierarchy of needs', sense and need of belonging is classified as

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs

B