Principles of Marketing MCQs - Chapter 11

Marketing Channels Multiple Choice Questions (MCQ) PDF - 4

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Marketing Channels Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The 'Nivea' introduced and markets product line for men including body wash and shaving gels is example of

A) geographic segmentation

B) gender segmentation

C) psychographic segmentation

D) behavioral segmentation

MCQ 17: The marketing strategy starts with

A) Targeting

B) Market segmentation

C) Positioning

D) Differentiation

MCQ 18: The natural products such as fish, crude petroleum and iron are classified as

A) convenience consumer products

B) specialty consumer products

C) materials and parts in industrial product

D) capital items

MCQ 19: To create profits, the company must

A) Create loyal customers

B) Increase market share of market

C) capture lifetime vale of customer

D) All of above

MCQ 20: The customer buying behavior such as little planning before buying products is included in

A) convenient specialty products

B) unsought products

C) sought products

D) convenient products

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Marketing Channels MCQs

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