Managing Marketing Information Customer Insights Multiple Choice Questions 1 PDF Download

Learn managing marketing information customer insights multiple choice questions (MCQs), mastering principles of marketing test 1 for online learning, course exam prep. Practice marketing research MCQs, managing marketing information customer insights questions and answers on marketing research, types of sample test for online marketing campaigns courses distance learning.

Free online managing marketing information customer insights quiz, self-study student guide has multiple choice question: second step in marketing research process is with options develop research plan, define research objectives, implement research plan and none of above for undergraduate students to compete in online entrance exams for postgraduate and PhD degree programs. Study to learn online marketing research quiz questions with principles of marketing MCQs to prepare entrance exam for admission in MBA degree program.

MCQ on Managing Marketing Information Customer Insights Test 1 Quiz PDF Download

MCQ: Second step in marketing research process is

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above

B

MCQ: Research based on hypothesis suggestion and problem definition is classified as

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c

B

MCQ: Primary data which is gathered by observing relevant actions and people is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

C

MCQ: Researcher finds 'what people thinks' with help of

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above

A

MCQ: Process of watching customers in natural environment is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

B