Managing Marketing Information Customer Insights Multiple Choice Questions 1 PDF Download

Learn managing marketing information customer insights multiple choice questions (MCQs), marketing principles test 1 for online course prep exams. Practice marketing research MCQs questions and answers on marketing research, types of sample for BBA general subjects questions with answers.

Free managing marketing information customer insights quiz online, study guide has multiple choice question on second step in marketing research process is with options develop research plan, define research objectives, implement research plan and none of above to test online e-learning skills for viva exam prep and job's interview questions with answers key. Study to learn marketing research quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Managing Marketing Information Customer Insights Quiz PDF Download Test 1

MCQ. Second step in marketing research process is

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above

B

MCQ. Research based on hypothesis suggestion and problem definition is classified as

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c

B

MCQ. Primary data which is gathered by observing relevant actions and people is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

C

MCQ. Researcher finds 'what people thinks' with help of

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above

A

MCQ. Process of watching customers in natural environment is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

B