Managing Marketing Information: Customer Insights Multiple Choice Questions and Answers 1 PDF Book Download

Managing marketing information customer insights multiple choice questions (MCQs), managing marketing information customer insights test prep to learn marketing quiz 1 for business administration free online courses. Learn marketing research multiple choice questions (MCQs), managing marketing information customer insights quiz questions and answers. Free e-learning tutorial on marketing research, types of sample test prep for online marketing campaigns courses distance learning.

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MCQ on Managing Marketing Information Customer Insights Test 1Quiz Book Download

MCQ: Second step in marketing research process is

  1. define research objectives
  2. develop research plan
  3. implement research plan
  4. none of above

B

MCQ: Research based on hypothesis suggestion and problem definition is classified as

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c

B

MCQ: Primary data which is gathered by observing relevant actions and people is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

C

MCQ: Researcher finds 'what people thinks' with help of

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above

A

MCQ: Process of watching customers in natural environment is called

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

B