BBA: Marketing Courses

Chapter 10: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 10

Managing Marketing Information: Customer Insights Multiple Choice Questions (MCQ) PDF - 4

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The MCQ Quiz: Company focuses on product improvements on continuous basis in the marketing concept called; "Managing Marketing Information Customer Insights" App APK Download (Free) with answers the production concept, the product concept, the selling concept, and none of the above for online digital marketing classes. Practice marketing research quiz questions, download Kindle eBook (Free Sample) for online bachelor's degree in business administration.

Managing Marketing Information Customer Insights Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The Company focuses on product improvements on continuous basis in the marketing concept called

A) The product concept
B) The production concept
C) The selling concept
D) None of the above

MCQ 17: The products that requires mass marketing by producers and manufacturers are classified as

A) sought specialty products
B) unsought consumer products
C) convenient specialty products
D) convenience products and services

MCQ 18: Stock market investors are considered as example of

A) Strangers
B) Butterflies
C) True friends
D) Barnacles

MCQ 19: The distinction between industrial and consumer products is because of

A) purpose of buying the product
B) quantity of buying the product
C) quality of bought product
D) all of above

MCQ 20: The highly loyal but less potential profitable customer's group is of

A) Butterflies
B) Barnacles
C) True friends
D) Strangers

Managing Marketing Information Customer Insights Learning App & Free Study Apps

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Managing Marketing Information Customer Insights App (Android & iOS)

Managing Marketing Information Customer Insights App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)