BBA: Marketing Courses

Chapter 10: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 10

Managing Marketing Information: Customer Insights MCQ (Multiple Choice Questions) PDF - 2

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The MCQ: Product or service that can satisfy a need or want is called; "Managing Marketing Information Customer Insights" App Download Android & iOS (Free) with answers marketing mix, market offering, market segmentation and target market to study online classes courses. Practice types of sample quiz questions, download Apple Book (Free Sample) for BS degree in business administration.

Managing Marketing Information Customer Insights Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: The product or service that can satisfy a need or want is called

A) market offering
B) marketing mix
C) market segmentation
D) target market

MCQ 7: The products and services consumers shop frequently are classified as

A) convenience products
B) shopping products
C) customer value
D) branding

MCQ 8: Marketing myopia is to pay attention to

A) Product offered by company
B) Benefits produced by products
C) Experiences associated with products
D) None of above

MCQ 9: The low price sensitivity for buying the specific brand is called

A) sought products
B) unsought products
C) industrial products
D) specialty products

MCQ 10: The office equipment such as computers and fax machines are best examples of

A) industrial accessory equipment
B) industrial office equipment
C) fixed equipment
D) installation

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Managing Marketing Information Customer Insights App (Android & iOS)

Managing Marketing Information Customer Insights App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)