Introduction to Marketing Multiple Choice Questions 1 PDF Download

Learn introduction to marketing multiple choice questions (MCQs), principles of marketing test 1 for online learning, course exam prep. Practice understanding marketplace and customer needs MCQs, introduction to marketing questions and answers on understanding marketplace and customer needs, capturing value from customers, setting goals and advertising objectives test for online marketing courses distance learning.

Free introduction to marketing quiz online, self-study student guide has multiple choice question: process of selecting segments to serve by offering product is referred as with choices targeting, market segmentation, marketing and both a and b with online distance learning portal for students of business administration degree online. Study to learn online understanding marketplace and customer needs quiz questions with principles of marketing MCQs for marketing certifications competitive exam prep.

MCQ on Introduction to Marketing Test 1 Quiz PDF Download

MCQ: Process of selecting segments to serve by offering product is referred as

  1. Market segmentation
  2. Targeting
  3. Marketing
  4. Both a and b

B

MCQ: Firm's performance can be better measured by

  1. Current sales
  2. Customer equity
  3. Market share
  4. Both a and b

B

MCQ: Particular communication that must be achieve within definite target audience within specific time is classified as

  1. message decision
  2. media decision
  3. advertising objective
  4. advertising evaluation

C

MCQ: Customer classification depends on

  1. Potential profitability
  2. Projected loyalty
  3. Both a and b
  4. None of above

C

MCQ: Potential profitable but less loyal group is of

  1. Butterflies
  2. Strangers
  3. True friends
  4. Barnacles

A