Introduction to Marketing Multiple Choice Questions 1 PDF Download

Learn introduction to marketing multiple choice questions (MCQs), marketing principles test 1 for online course prep exams. Practice understanding marketplace and customer needs MCQs questions and answers on understanding marketplace and customer needs, capturing value from customers, setting goals and advertising objectives for BBA online study questions with answers.

Free introduction to marketing quiz online, study guide has multiple choice question on process of selecting segments to serve by offering product is referred as with options targeting, market segmentation, marketing and both a and b to test online e-learning skills for viva exam prep and job's interview questions with answers key. Study to learn understanding marketplace and customer needs quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Introduction to Marketing Quiz PDF Download Test 1

MCQ. Process of selecting segments to serve by offering product is referred as

  1. Market segmentation
  2. Targeting
  3. Marketing
  4. Both a and b

B

MCQ. Firm's performance can be better measured by

  1. Current sales
  2. Customer equity
  3. Market share
  4. Both a and b

B

MCQ. Particular communication that must be achieve within definite target audience within specific time is classified as

  1. message decision
  2. media decision
  3. advertising objective
  4. advertising evaluation

C

MCQ. Customer classification depends on

  1. Potential profitability
  2. Projected loyalty
  3. Both a and b
  4. None of above

C

MCQ. Potential profitable but less loyal group is of

  1. Butterflies
  2. Strangers
  3. True friends
  4. Barnacles

A