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Introduction to Marketing Multiple Choice Questions and Answers 1 PDF Book Download

Introduction to marketing MCQs, introduction to marketing quiz answers, marketing test 1 to learn marketing online courses. Learn understanding marketplace and customer needs multiple choice questions (MCQs), introduction to marketing quiz questions and answers for study abroad scholarships exams. Practice assessment test on understanding marketplace and customer needs, capturing value from customers, setting goals and advertising objectives test prep for marketing certifications.

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MCQ on Introduction to Marketing Test 1Quiz Book Download

MCQ: Process of selecting segments to serve by offering product is referred as

  1. Market segmentation
  2. Targeting
  3. Marketing
  4. Both a and b


MCQ: Firm's performance can be better measured by

  1. Current sales
  2. Customer equity
  3. Market share
  4. Both a and b


MCQ: Particular communication that must be achieve within definite target audience within specific time is classified as

  1. message decision
  2. media decision
  3. advertising objective
  4. advertising evaluation


MCQ: Customer classification depends on

  1. Potential profitability
  2. Projected loyalty
  3. Both a and b
  4. None of above


MCQ: Potential profitable but less loyal group is of

  1. Butterflies
  2. Strangers
  3. True friends
  4. Barnacles