Principles of Marketing MCQs - Chapter 8

Global Marketplace Multiple Choice Questions (MCQ) PDF - 4

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Global Marketplace Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: In positioning statement, the first thing that must be stated is

A) target segment

B) market segmentation

C) differentiation

D) positioning

MCQ 17: The traits that can help defining someone's personality includes

A) self-confidence and dominance

B) defensiveness and adaptability

C) scalability and autonomy

D) all of above

MCQ 18: Because of experience, the changes in individual behavior is referred as

A) learning

B) change in personality

C) change in brand image

D) none of above

MCQ 19: The variables such as market and product variability plays a role in designing of

A) positioning strategy

B) targeting strategy

C) differentiation

D) market segmentation

MCQ 20: The subcultures includes

A) nationalities

B) racial groups

C) geographic regions

D) all of above

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