Principles of Marketing MCQs - Chapter 8

Global Marketplace MCQ (Multiple Choice Questions) PDF - 2

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Global Marketplace Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: The 'concentrated marketing' is also called as

A) mass marketing

B) segmented marketing

C) niche marketing

D) micromarketing

MCQ 7: Targeting affluent customers with luxurious goods is an example of

A) geographic segmentation

B) income segmentation

C) psychographic segmentation

D) behavioral segmentation

MCQ 8: In information search, the consumers can obtain information from

A) personal sources

B) commercial sources

C) experiential sources

D) all of above

MCQ 9: Segmentation of international markets on the basis of monetary regulations is an example of

A) geographic location

B) cultural factors

C) economic factors

D) political and legal factors

MCQ 10: The frame of liking or disliking a specific product or moving to and away from a brand is referred as

A) belief

B) attitude

C) learning

D) both b and c

Principles Of Marketing Mock Tests

Retailing and Wholesaling Strategy MCQs

Company and Marketing Strategy MCQs

Marketing Channels MCQs

Business Markets and Buyer Behavior MCQs

Analyzing Marketing Environment MCQs

Global Marketplace MCQs

Managing Marketing Information: Customer Insights MCQs

Direct and Online Marketing MCQs

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