Direct and Online Marketing Multiple Choice Questions and Answers 1 PDF Download

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MCQ on Direct & Online Marketing Test 1Quiz PDF Download

MCQ: Forms of direct marketing includes

  1. direct mail marketing
  2. catalog marketing
  3. personal selling
  4. all of above

D

MCQ: Comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called

  1. premium database
  2. customer database
  3. event database
  4. rebate database

B

MCQ: Kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called

  1. direct mail marketing
  2. kiosk marketing
  3. catalog marketing
  4. premium marketing

A

MCQ: Companies that practice online marketing into their traditional operations are classified as

  1. premium companies
  2. direct companies
  3. click only companies
  4. click and mortar companies

D

MCQ: Website build to engage customers from different places to move them closer for marketing outcome is classified as

  1. corporate website
  2. marketing website
  3. branding website
  4. viral website

B