Principles of Marketing MCQs - Chapter 7

Direct and Online Marketing Multiple Choice Questions PDF Download - 5

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Direct & Online Marketing Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: In the new product development process, after the analysis of business the next step to be taken is

test marketing
One channel marketing
penetration marketing
individual marketing

MCQ 22: The adopter group who is the suspicious of change is classified as

late majority
early majority
laggard
early adopter

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