BBA: Marketing Courses

Chapter 7: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 7

Direct and Online Marketing Quiz Questions and Answers PDF - 3

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Direct & Online Marketing Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as

A) product concept
B) production phase
C) production screening
D) raw-material screening

MCQ 12: The tendency of difficult understanding related to use of market offering is called

A) relative advantage
B) complexity
C) communicability
D) compatibility

MCQ 13: The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as

A) emotional appeal
B) rational appeal
C) moral appeal
D) irrational appeal

MCQ 14: The customers in growth stage of life cycle of products are classified as

A) innovators
B) early adopters
C) middle majority customers
D) laggards

MCQ 15: Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as

A) online media
B) print media
C) broadcast media
D) display media

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Direct & Online Marketing App (Android & iOS)

Direct & Online Marketing App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)