Direct and Online Marketing Multiple Choice Questions 1 PDF eBook Download

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Learn direct and online marketing quizzes with multiple choice questions: highly involved consumer buying behavior while perceiving significant differences between brands is called, with choices variety seeking buying behavior, complex buoying behavior, dissonance reducing buying behavior, and habitual buying behavior for online colleges for business management. Practice jobs' assessment test for online learning customer databases and direct marketing quiz questions with principles of marketing MCQs for online bachelor's degree in business administration.

MCQs on Direct & Online Marketing Test 1 PDF eBook Download

MCQ: Highly involved consumer buying behavior while perceiving significant differences between brands is called

  1. complex buoying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior

A

MCQ: Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called

  1. Leading marketing
  2. buzz marketing
  3. online marketing
  4. none of the above

B

MCQ: If customer's expectations and products performance matches, customer is

  1. satisfied
  2. dissatisfied
  3. delighted
  4. none of above

A

MCQ: Stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of process called

  1. channeling stages
  2. buyer readiness stage
  3. channel designing stages
  4. strategic stages

B

MCQ: When new developed product concept is tested, next immediate step is to

  1. develop market strategy
  2. develop a testing technique
  3. develop intermediaries
  4. develop logistic network

A