Customer Driven Marketing Strategy Multiple Choice Questions and Answers 1 PDF Book Download

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MCQ on Customer Driven Marketing Strategy Test 1Quiz Book Download

MCQ: Variables such as market and product variability plays a role in designing of

  1. positioning strategy
  2. targeting strategy
  3. differentiation
  4. market segmentation

B

MCQ: Segmentation on basis of values and attitudes and behavioral patterns is an example of

  1. geographic location
  2. cultural factors
  3. economic factors
  4. political and legal factors

B

MCQ: Targeting affluent customers with luxurious goods is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

MCQ: Segmentation of international markets on basis of monetary regulations is an example of

  1. geographic location
  2. cultural factors
  3. economic factors
  4. political and legal factors

D

MCQ: Segmentation of international markets on basis of common languages, religions and customs is example of

  1. geographic location
  2. cultural factors
  3. economic factors
  4. political and legal factors

B