Principles of Marketing MCQs - Chapter 6

Customer Driven Marketing Strategy Quiz Questions and Answers PDF - 7

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Customer Driven Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: The segmentation of the market having similar buying behaviors but located in different countries

A) intermarket segmentation

B) intramarket segmentation

C) international market

D) domestic markets

MCQ 32: The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of

A) geographic segmentation

B) income segmentation

C) psychographic segmentation

D) behavioral segmentation

MCQ 33: The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as

A) contract manufacturing

B) joint ownership

C) management contracting

D) investment ownership

MCQ 34: The international marketing strategy according to which company uses same marketing mix in all the international markets is called

A) straight product marketing

B) product adaptation marketing

C) standardized global marketing

D) adapted global marketing

MCQ 35: The market segmented on the basis of usage rates such as 'heavy user' or 'light user' is classified as

A) geographic segmentation

B) demographic segmentation

C) psychographic segmentation

D) behavioral segmentation

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