Consumer Markets and Buyer Behavior Multiple Choice Questions and Answers 1 PDF Book Download

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MCQ on Consumer Markets & Buyer Behavior Test 1Quiz Book Download

MCQ: In 'stages of adoption process', customer decides to become regular user in

  1. awareness stage
  2. interest stage
  3. evaluation stage
  4. adoption

D

MCQ: Adopter group 'laggards' are

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

D

MCQ: Social class group which earns through exceptional ability is best classified as

  1. upper middles
  2. working class
  3. lower uppers
  4. upper uppers

C

MCQ: Tendency to which results of innovation are communicated to others is classified as

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

C

MCQ: Person's own living or interacting and acting pattern is classified

  1. lifestyle
  2. personality and self-concept
  3. social class
  4. None of the above

A