Consumer Markets and Buyer Behavior Multiple Choice Questions and Answers 1 PDF Book Download

Consumer markets and buyer behavior MCQs, consumer markets and buyer behavior quiz answers, marketing test 1 to learn online marketing courses. Buyer decision process for new products multiple choice questions (MCQs), consumer markets and buyer behavior quiz questions and answers for admission and scholarships exams. Practice buyer decision process for new products, social factors, personal factors test prep, assessment test for digital marketing certification.

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MCQ on Consumer Markets & Buyer Behavior Test 1Quiz Book Download

MCQ: In 'stages of adoption process', customer decides to become regular user in

  1. awareness stage
  2. interest stage
  3. evaluation stage
  4. adoption

D

MCQ: Adopter group 'laggards' are

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

D

MCQ: Social class group which earns through exceptional ability is best classified as

  1. upper middles
  2. working class
  3. lower uppers
  4. upper uppers

C

MCQ: Tendency to which results of innovation are communicated to others is classified as

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

C

MCQ: Person's own living or interacting and acting pattern is classified

  1. lifestyle
  2. personality and self-concept
  3. social class
  4. None of the above

A