Consumer Markets and Buyer Behavior Multiple Choice Questions 1 PDF Download

Learn consumer markets and buyer behavior multiple choice questions (MCQs), marketing principles test 1 for online course prep exams. Practice buyer decision process for new products MCQs questions and answers on buyer decision process for new products, social factors, personal factors for business management degree online tests.

Free consumer markets and buyer behavior quiz online, study guide has multiple choice question on in 'stages of adoption process', customer decides to become regular user in with options interest stage, awareness stage, evaluation stage and adoption to test online e-learning skills for viva exam prep and job's interview questions with answers key. Study to learn buyer decision process for new products quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Consumer Markets and Buyer Behavior Quiz PDF Download Test 1

MCQ. In 'stages of adoption process', customer decides to become regular user in

  1. awareness stage
  2. interest stage
  3. evaluation stage
  4. adoption

D

MCQ. Adopter group 'laggards' are

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

D

MCQ. Social class group which earns through exceptional ability is best classified as

  1. upper middles
  2. working class
  3. lower uppers
  4. upper uppers

C

MCQ. Tendency to which results of innovation are communicated to others is classified as

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

C

MCQ. Person's own living or interacting and acting pattern is classified

  1. lifestyle
  2. personality and self-concept
  3. social class
  4. None of the above

A