Consumer Markets and Buyer Behavior Multiple Choice Questions 1 PDF Book Download

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MCQs on Consumer Markets & Buyer Behavior Test 1 PDF Book Download

MCQ: Study of human population in context of gender, race and occupation is called

  1. the demographic environment
  2. the cultural environment
  3. the economic environment
  4. the natural environment

A

MCQ: Generation born following 'baby boomers' is known as

  1. generation X
  2. generation Y
  3. Both a and b
  4. none of above

A

MCQ: Kind of cost which does not vary with level of production of company or level of sales is classified as

  1. variable costs
  2. fixed costs
  3. total costs
  4. all of above

B

MCQ: Macro environment includes

  1. Demographic factors
  2. Technological factors
  3. The suppliers
  4. Both a and b

D

MCQ: Third step in new product development is

  1. product screening
  2. business screening
  3. systematic screening
  4. concept development and testing

D