Principles of Marketing MCQs - Chapter 4

Competitive Advantage Quiz Questions and Answers PDF - 3

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MCQ 11: In 'adoption process for new products', the customer seek information in the

A) awareness stage

B) interest stage

C) evaluation and trial stage

D) all of above

MCQ 12: The types of consumer buying behavior are

A) Two types

B) Three types

C) Four types

D) Five types

MCQ 13: The mental process in which customer ends up as buyer of a new product is called

A) adoption process

B) cognitive dissonance

C) pre purchase behavior

D) post-purchase behavior

MCQ 14: The highly involved consumer buying behavior and customers perceive fewer differences among brands is called

A) complex buying behavior

B) variety seeking buying behavior

C) dissonance reducing buying behavior

D) habitual buying behavior

MCQ 15: The cultural factors must include

A) beliefs and attitudes

B) social class

C) occupation

D) roles and status

Principles Of Marketing Mock Tests

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Company and Marketing Strategy MCQs

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Business Markets and Buyer Behavior MCQs

Customer Driven Marketing Strategy MCQs

Products, Services and Brands MCQs

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