Company and Marketing Strategy Multiple Choice Questions 1 PDF Download

Learn company and marketing strategy multiple choice questions (MCQs), marketing principles test 1 for online course prep exams. Practice company wide strategic planning MCQs questions and answers on company wide strategic planning, measuring and managing return on marketing investment, managing marketing effort for MBA test preparation.

Free company and marketing strategy quiz online, study guide has multiple choice question on growth share matrix divides sbu's in with options 3 types, 2 types, 4 types and 5 types to test online e-learning skills for viva exam prep and job's interview questions with answers key. Study to learn company wide strategic planning quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Company and Marketing Strategy Quiz PDF Download Test 1

MCQ. Growth share matrix divides SBU's in

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types

C

MCQ. Strategic business unit with low market share and high market growth is considered as

  1. Cash Cows
  2. Stars
  3. Dogs
  4. Question marks

D

MCQ. Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate

A

MCQ. SBU's considered as 'Cash Cows' requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

B

MCQ. Exploration of new markets abroad is an example of

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

C