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Company and Marketing Strategy Multiple Choice Questions and Answers 1 PDF Download

Company and marketing strategy multiple choice questions (MCQs), company and marketing strategy test prep to learn marketing quiz 1 for business administration free online courses. Learn company wide strategic planning multiple choice questions (MCQs), company and marketing strategy quiz questions and answers. Free e-learning company wide strategic planning, measuring and managing return on marketing investment, managing marketing effort test prep for online advertisement ideas courses distance learning.

Practice company and marketing strategy career test with multiple choice question: strategic business unit with low market share and high market growth is considered as, for online business majors with options stars, cash cows, dogs, question marks for business schools online programs. Professional skills assessment test for online learning company wide strategic planning quiz questions with principles of marketing MCQs to prepare admission test for admission in 1 year MBA program.

MCQ on Company & Marketing Strategy Test 1Quiz PDF Download

MCQ: Growth share matrix divides SBU's in

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types

C

MCQ: Strategic business unit with low market share and high market growth is considered as

  1. Cash Cows
  2. Stars
  3. Dogs
  4. Question marks

D

MCQ: Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate

A

MCQ: SBU's considered as 'Cash Cows' requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

B

MCQ: Exploration of new markets abroad is an example of

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

C