Company and Marketing Strategy Multiple Choice Questions and Answers 1 PDF Download

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MCQ on Company and Marketing Strategy Test 1 Quiz PDF Download

MCQ: Growth share matrix divides SBU's in

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types

C

MCQ: Strategic business unit with low market share and high market growth is considered as

  1. Cash Cows
  2. Stars
  3. Dogs
  4. Question marks

D

MCQ: Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate

A

MCQ: SBU's considered as 'Cash Cows' requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

B

MCQ: Exploration of new markets abroad is an example of

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

C