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Company and Marketing Strategy Multiple Choice Questions and Answers 1 PDF Book Download

Company and marketing strategy MCQs, company and marketing strategy quiz answers, marketing test 1 to learn marketing online courses. Learn company wide strategic planning multiple choice questions (MCQs), company and marketing strategy quiz questions and answers for study abroad scholarships exams. Practice assessment test on company wide strategic planning, measuring and managing return on marketing investment, managing marketing effort test prep for certified market research professional.

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MCQ on Company & Marketing Strategy Test 1Quiz Book Download

MCQ: Growth share matrix divides SBU's in

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types

C

MCQ: Strategic business unit with low market share and high market growth is considered as

  1. Cash Cows
  2. Stars
  3. Dogs
  4. Question marks

D

MCQ: Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate

A

MCQ: SBU's considered as 'Cash Cows' requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

B

MCQ: Exploration of new markets abroad is an example of

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

C