Company and Marketing Strategy Multiple Choice Questions and Answers 1 PDF Download

Learn company and marketing strategy MCQs, mastering principles of marketing test 1 for online learning, course exam prep. Practice company wide strategic planning MCQs, company and marketing strategy multiple choice questions and answers on company wide strategic planning, measuring and managing return on marketing investment, managing marketing effort test for online advertisement ideas courses distance learning.

Free online company and marketing strategy quiz, self-study student guide has multiple choice question: growth share matrix divides sbu's in with options 3 types, 2 types, 4 types and 5 types with online interview questions and answers for pre-employment exams of business management jobs placements. Study to learn online company wide strategic planning quiz questions with principles of marketing MCQs to prepare admission test for admission in 1 year MBA program.

MCQ on Company and Marketing Strategy Test 1 Quiz PDF Download

MCQ: Growth share matrix divides SBU's in

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types


MCQ: Strategic business unit with low market share and high market growth is considered as

  1. Cash Cows
  2. Stars
  3. Dogs
  4. Question marks


MCQ: Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate


MCQ: SBU's considered as 'Cash Cows' requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c


MCQ: Exploration of new markets abroad is an example of

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats