Company and Marketing Strategy Multiple Choice Questions and Answers 1 PDF Download

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Study company and marketing strategy quiz with multiple choice question (MCQs): growth share matrix divides sbu's in, for bachelor of business administration and masters in marketing degree courses with choices 3 types, 2 types, 4 types, 5 types with online interview questions and answers for pre-employment exams of business management jobs placements. Practice skills assessment test to learn online company wide strategic planning quiz questions with principles of marketing MCQs to prepare admission test for admission in 1 year MBA program.

MCQ on Company and Marketing Strategy Test 1Quiz PDF Download

MCQ: Growth share matrix divides SBU's in

  1. 2 types
  2. 3 types
  3. 4 types
  4. 5 types

C

MCQ: Strategic business unit with low market share and high market growth is considered as

  1. Cash Cows
  2. Stars
  3. Dogs
  4. Question marks

D

MCQ: Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

  1. Cost of investment on marketing
  2. Relative market share
  3. Market growth rate
  4. Relative market share plus market growth rate

A

MCQ: SBU's considered as 'Cash Cows' requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

B

MCQ: Exploration of new markets abroad is an example of

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

C