Principles of Marketing MCQs - Chapter 3

Company and Marketing Strategy Multiple Choice Questions (MCQ) PDF - 4

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Company & Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The Company wants to nurture, retain and grow its customer of the customer group called

A) True friend

B) Barnacles

C) Butterflies

D) Strangers

MCQ 17: In 'stages of adoption process', the customer decides to become regular user in

A) awareness stage

B) interest stage

C) evaluation stage

D) adoption

MCQ 18: Segmentation of international markets on the basis of stability of governments is included in

A) geographic location

B) cultural factors

C) economic factors

D) political and legal factors

MCQ 19: The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of

A) geographic segmentation

B) demographic segmentation

C) psychographic segmentation

D) behavioral segmentation

MCQ 20: The market segments must be

A) attainable

B) measureable

C) accessible

D) all of above

Principles Of Marketing Mock Tests

Company and Marketing Strategy MCQs

Global Marketplace MCQs

Managing Marketing Information: Customer Insights MCQs

Direct and Online Marketing MCQs

Competitive Advantage MCQs

Marketing Communications: Customer Value MCQs

Pricing: Capturing Customer Value MCQs

Analyzing Marketing Environment MCQs

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